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Beyond the Logo: Building Your Nonprofit's Brand Identity
On Demand
Webinar with Beth Brodovsky
On Demand
Webinar with Beth Brodovsky
Although your logo is a central part of your nonprofit’s identity, it is only one tool in the branding toolbox. Your brand is built on four key elements that work together to showcase your organization’s mission: Audience, Message, Image, and Experience.
In this half-hour session, we’ll explore how these elements can help your nonprofit to attract the right donors and inspire them to action. We’ll focus on how to manage your nonprofit’s design procedures to create a lasting impact.
From color palettes to photo choice and graphic style, we’ll answer questions about expanding your brand and ensuring your visual design resonates with your ideal donors and supporters.
You’ll learn:
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast, and speaks on nonprofit marketing nationally.
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