.svg){kind=icon}
Best Practices with Keela: Email Marketing 101: Newsletters
On Demand
Webinar with Samantha Lego
On Demand
Webinar with Samantha Lego
Email has long been one of the most valuable tools for online fundraising. Whether sending newsletters, appeal emails, or direct communication with supporters, email reaches people in their homes, on their phones, and at work, so it feels more personal than traditional advertising. But how can you be sure that your emails are making a difference to your overall strategy?
Join Keela's Marketing Director, Sam, and Customer Care team duo, Laura and Elsie, as we dive into the wonderful world of email marketing for your nonprofit, starting with the Newsletter!
You'll learn how to craft catchy subject lines that ensure your emails are being opening. We'll work through the foundations of a good email structure, including what to include and what to save for another day. Finally, we'll take a deep dive into Keela's email reporting, so you'll know what components worked, what didn't, and most importantly, what to do in your next outreach campaign.
A storyteller by nature and an organizer by inheritance (thanks, mum!), Sam enjoys crafting meaningful content equally as much as color-coding spreadsheets. When she’s not at Keela, Sam enjoys poking fun at Vancouver stereotypes (while studiously ignoring the fact that she is one). Not very good at picking up on social cues; if you tell her to take a hike, she’ll ask, “Which one!”
On Demand
This Keela Webinar will explore ways to transform an online raffle into a tool that not only brings in ticket sales but also 20% more net profits, and list of new donors!
On Demand
In this session, David Pisarek will guide you through the steps you need to improve your nonprofit's website’s performance and online fundraising efforts. He will also share critical takeaways from Wow Digital’s audit of over 300 nonprofit, charity and foundation websites.
