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How Branding Can Maximize Your GivingTuesday Impact
On Demand
Webinar with Lidia Varesco Racoma
On Demand
Webinar with Lidia Varesco Racoma
More than 20 million people gave on GivingTuesday 2022—up 6% from the previous year—so it’s crucial to create authentic donor connections and relationships through your campaign branding.
This session will walk you through the steps to developing donor-focused GivingTuesday branding, from helping them get to know you, acknowledging and recognizing gifts to cultivating a relationship with donors after the event. We will review the various digital marketing channels and how to create branding that resonates with donors.
Worksheets and resources will be provided.
Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits, associations and small businesses around the world. Lidia Varesco Design is a certified woman-owned business and celebrated 20 years in business in November 2020.
On Demand
Your website needs to be more than a brochure with a donate button. We will cover the five major sources of traffic to a site including search, social and ad grant traffic. Then we'll share simple email capture tactics that will begin the donor relationship.
On Demand
The demographics of Canada have changed dramatically over the past several decades. In this free webinar, join Jennifer Robins, NFP Lead at Environics Analytics, to learn more about the changing landscape of Canadian donors. This session will dive into the current demographics of Canada – where are we in 2024? We will also review some key insights into the financial well-being of Canadians.
