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From Inbox to Impact: How Email Marketing Drives Fundraising and Matching Gifts
On Demand
Webinar with Meredith Gray and Mackenzie Burckbuchler
On Demand
Webinar with Meredith Gray and Mackenzie Burckbuchler
Email marketing can take your fundraising and matching gift efforts to the next level. Whether you’re sending newsletters, fundraising appeals, or post-donation matching gift emails, you can send personalized emails to your donors and use those communications to strengthen the relationship. But, how can you get the most out of your email communications?
Join Double the Donation and Keela as we offer insights on crafting effective, engaging email outreach. We will dive into:
By the end of this session, you will feel equipped to use email outreach as a relationship-building and revenue-driving communication avenue.
Meredith Gray, Head of Marketing
Meredith has always had a passion for work that makes an impact. Having spent nearly a decade working in fundraising, she loves helping nonprofits build smart fundraising strategies. When not working, Meredith can be found trying out one of Toronto’s diverse restaurants, breaking a sweat in a spin class, or researching her next travel destination.
Mackenzie Burckbuchler, Partnership Success Specialist
Mackenzie is a Partnership Success and Marketing Specialist at Double the Donation, the leading matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.
On Demand
Join Yolanda F. Johnson, as she delivers tools and strategies for personal assessment, donor diversification and for opening the doors in our work as fundraisers, to help donors see through a DEI lens and by doing so, create a more just and equitable sector and society.
