A Guide to Integrated Marketing for Fundraisers

Ben Johnson, Lead Strategist and Founder of Frontier Marketing

Learn how to make the most of your marketing channels and raise more funds.

Over the past decade, Ben has worked with nonprofits to raise over $10M in annual fundraising revenue. He supports the work of nonprofit professionals by helping them leverage direct-response fundraising strategies to engage with donors and solicit more donations successfully.

In this webinar, he’ll draw from his wealth of experience and share tips on how to apply a data-driven, digital and integrated approach to your marketing strategy and raise more funds. He'll discuss the benefits of having multiple marketing channels and you'll find out which channels are best suited for your organization.

You’ll learn how to make the best use of your traditional and digital marketing strategies to acquire and steward better relationships with donors and prospects. Most importantly, you'll leave the webinar with a clear path forward to improve your donor acquisition efforts and increase your fundraising revenue.

Full participation in Fundraising Strategy for Small Nonprofits is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.