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Creating a Nonprofit Brand Guide
On Demand
Webinar with Lidia Varesco Racoma
On Demand
Webinar with Lidia Varesco Racoma
A brand guide provides a roadmap for your visuals and messaging—does yours accurately express your organization’s mission and story?
This session will guide you through the steps of creating a comprehensive and user-friendly brand guide that will help both your in-house team and outside partners express your brand accurately and consistently.
Since many nonprofits handle marketing tasks internally, having strong brand guidelines can make creating your organization’s marketing and communications easier and more efficient. Most importantly, it allows you to focus on what you do best—sharing your mission and serving your community.
Lidia is an art director and designer with a passion for marketing. She started Lidia Varesco Design in 2000 to focus on clients and projects who are making a difference. She is celebrating 20 years in business in November 2020.
Lidia is an art director and designer with a passion for marketing. She started Lidia Varesco Design in 2000 to focus on clients and projects who are making a difference. She is celebrating 20 years in business in November 2020.
On Demand
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On Demand
In this webinar, Mackenzie Burckbuchler from Double the Donation will walk you through how to build a matching gift strategy, how to increase donor awareness of matching gift opportunities and give takeaways to help your organization secure more matching gifts!
On Demand
Join Lidia Varesco Racoma as she walks you through how a nonprofit content calendar can provide structure and organization for your content marketing efforts. Learn how nonprofits can enhance brand awareness, create engagement, and foster trust through content marketing.