Creating a Nonprofit Brand Guide

Lidia Varesco Racoma, Founder of Lidia Varesco Design

Learn how to amplify your message and your mission with a simple branding guide.

A brand guide provides a roadmap for your visuals and messaging—does yours accurately express your organization’s mission and story?

This session will guide you through the steps of creating a comprehensive and user-friendly brand guide that will help both your in-house team and outside partners express your brand accurately and consistently.

Since many nonprofits handle marketing tasks internally, having strong  brand guidelines can make creating your organization’s marketing and communications easier and more efficient. Most importantly, it allows you to focus on what you do best—sharing your mission and serving your community.

Lidia is an art director and designer with a passion for marketing. She started Lidia Varesco Design in 2000 to focus on clients and projects who are making a difference. She is celebrating 20 years in business in November 2020.